The Big Secret for the Small Investor

In The Big Secret for the Small Investor, top hedge fund manager, Columbia business school professor, former Fortune 500 chairman and New York Times bestselling author, Joel Greenblatt, takes you on a journey that will reveal the Big Secret for both individual and professional investors.   Based on path-breaking new research, it will show how anyone can beat the market, the index funds and the experts by following a new approach that relies on the principles of value investing, common sense and quantitative discipline.   Along the way, readers will learn where 'value' comes from, how markets work, and what really happens on Wall Street.  By journey's end, small investors (and even not-so-small investors) will have found their way to some excellent new investment choices.

JOEL GREENBLATT is the founder of Gotham Capital, an investment partnership that achieved 40 percent annualized returns for the twenty years after its founding in 1985. He is a professor on the adjunct faculty of Columbia Business School, a managing principal and co-CIO of Gotham Asset Management, the former chairman of the board of a Fortune 500 company, and the author of You Can Be a Stock Market Genius and The Little Book That Beats the Market. Greenblatt holds a BS and MBA from the Wharton School at the University of Pennsylvania.