The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science
| Autor: | Ahmed Abdelmoumene |
|---|---|
| EAN: | 9783656262961 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 24.08.2012 |
| Kategorie: | |
| Schlagworte: | birth culture economics evolution managerial marketing muslim science specialized |
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Scientific Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 'keine', , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.
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