The China Brand Report
| Autor: | Tobias Reinold |
|---|---|
| EAN: | 9783640499793 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 23.12.2009 |
| Untertitel: | An overview of China's biggest and most valuable brands |
| Kategorie: | |
| Schlagworte: | Bank of China Beijing Branding Brands Business Intelligence China China Mobile Chinese Economy Dragonomics Haier Red Chips Report Shanghai Thema China Zhong Guo Zhongguo |
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Research Paper (undergraduate) from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Pforzheim University, language: English, abstract: China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of China's biggest companies and their brands. A strongly recommended read for practitioners and academics alike who want to keep up with the current development in the Middle Kingdom.
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