The Co-Creation Paradigm
| Autor: | Ozcan, Kerimcan Ramaswamy, Venkat |
|---|---|
| EAN: | 9780804789158 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 360 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 09.04.2014 |
| Schlagworte: | Business / Economics / Finance |
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Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at .
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