The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany
| Autor: | P-O-T-S Pool of Touristic Studies, Michael Johnen |
|---|---|
| EAN: | 9783638177139 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 16.03.2003 |
| Kategorie: | |
| Schlagworte: | Comparison Domestic Germany Hamburg Holsten-Brewery Holsten-Pilsener Marketing Overseas Strategy |
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Seminar paper from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95% = very good, Institute of Technology Carlow (Business-Studies - Marketing), language: English, abstract: In 1999 the Holsten-Group increased its turnover by 20.1% to DEM 1907 million. This total was made up of the following sales breakdowns - 63% beer sales and 37% of non-alcoholic beverages sales (Annual Report 1999, p.21). The number of employees of Holsten worldwide amounted to 3170 at the end of 1999. This has gone up by 11% compared to the previous year. 2408 people are employed in the beer segment and 762 people are employed in the production of non-alcoholics beverages. The Holsten-Brauerei AG employes 1165 personnel and Holsten (UK) employes 56 people (Annual Report 1999, p.37).