The Compelling Proposal
Autor: | Steve Thompson |
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EAN: | 9781544504117 |
eBook Format: | ePUB |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 29.05.2019 |
Untertitel: | Make It Easy for the Customer to Buy from You! |
Kategorie: |
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The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate-on both sides of the deal-into a concise seven-page tool for bridging selling and negotiation. Written in the customer's language, your compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for both sides. As a result, you will establish trust, build credibility, and make it easy for the customer to buy from you!