The Complete Sales Letter Book
Autor: | Harris, Jonathan Mcintyre, Ann |
---|---|
EAN: | 9780765600837 |
Sachgruppe: | Wirtschaft |
Sprache: | Englisch |
Seitenzahl: | 416 |
Produktart: | Gebunden |
Veröffentlichungsdatum: | 30.11.1997 |
Untertitel: | Model Letters for Every Selling Situation: Model Letters for Every Selling Situation |
Schlagworte: | Business / Economics / Finance |
283,50 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle: Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances.Part 2 tracks with letters the sales process through potential roadblocks to the closing.Part 3 shows how to sustain relationships with customers through effectively written communication.Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet.Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.