The Corporate Art Index
| Autor: | Viviane Mörmann |
|---|---|
| EAN: | 9783839456507 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 07.01.2021 |
| Untertitel: | Twenty-One Ways to Work With Art |
| Kategorie: | |
| Schlagworte: | Art Art Competition Art Management Art Marketing Art Project Art Space Art Sponsoring Corporate Identity Corporate Image Corporate Social Responsibility Cultural Management Cultural Marketing Digital Art Museum Management Sustainability |
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Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Viviane Mörmann, born 1982, curator and art specialist, Zurich, works at Swiss Mobiliar Insurance AG, and is in charge of the collection, art prize, and cultural foundation. Viviane studied art, art administration, and art management in London, New York, and Zurich.