The Design Thinking Playbook

"This book is THE best definition of Design Thinking that I have seen." ? Kees Dorst, author of Frame Innovation "The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution." ? Nigel Cross, author of Design Thinking: Understanding how designers think and work "Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book." ? Harvard Business Manager The Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context?especially to digital products and services Understand the latest advances in design thinking coming out of Stanford's d.school Build awareness for user-centricity Apply design thinking to the challenges of digital transformation in organizations Combine Design Thinking with Systems Thinking and Big Data Analytics