The E-Myth Revisited
| Autor: | Gerber, Michael E |
|---|---|
| EAN: | 9780060755591 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 7 |
| Produktart: | Audio CD |
| Veröffentlichungsdatum: | 01.06.2004 |
| Untertitel: | Why Most Small Businesses Don't Work and What to Do about It |
| Schlagworte: | Unabridged Audio - Business / Professional |
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In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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