The Economics of Addictive Behaviours Volume II

This title discusses the phenomenon of alcohol abuse as a behavioural disease and the associated costs. The author details alcohol's status as a psychoactive drug; he notes, however, that in contrast to other psychoactive drugs, alcohol has been widely culturally accepted in Western countries and legally available, except in isolated incidents for a short period of time. Joshua considers which policies are being correctly utilised so as to reduce the abuse of alcohol, and how these policies may operate on a supply and demand model. Whereas programs of prevention and treatment operate on the demand side of alcohol abuse, legislation is directed at the supply side of alcohol; that is, dealing with marketing - product, promotion, point of sales and price.

This is the second title in a four volume series 'The Economics of Addictive Behaviours', consisting of three additional volumes on smoking, illicit drug abuse and overeating.

John Joshua taught Economics to undergraduates and postgraduates in Melbourne, Australia, and China for many years. He holds PhDs in Sociology, Education and Economics, and his research interests are in the economic, educational, and psycho-social transformation of developing economies.