The Frugal Economy

Praise for THE FRUGAL ECONOMY "Navi Radjou understands that the last thing the world needs is another abstract economic theory. So, with over 100 real-life examples, this guidebook inspires you to join the visionary businesses and governments worldwide who are co-building a new economic operating system that truly benefits people, society, and the planet. Radjou shows how nations can maximize human potential and social well-being within planetary limits. This is what the future looks like-and has to for there to be a future." -Stuart Crainer and Des Dearlove, founders, Thinkers50 The Frugal Economy: A Guide to Building a Better World With Less, by Navi Radjou, explores humanity's innate drive to achieve greatness and the challenges we face in a world of finite resources. Radjou compellingly argues for a shift in economic systems to promote sustainable growth that benefits both people and the planet. This insightful book offers practical strategies for achieving regenerative growth within our planetary boundaries. Radjou discusses the need to embrace a frugal mindset, emphasizing the importance of doing better with less. Through real-life examples and thought-provoking analysis, readers will discover how businesses and communities can thrive while respecting environmental limits. The Frugal Economy provides a roadmap for creating a more sustainable future, highlighting innovative approaches such as B2B sharing, distributed manufacturing, and triple regeneration. Suitable for business leaders, policymakers, entrepreneurs, and anyone concerned about the future of our planet, this book offers essential insights into building a better world for generations to come.