The Leader's Guide to Storytelling
| Autor: | Stephen Denning |
|---|---|
| EAN: | 9781118008768 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 21.01.2011 |
| Untertitel: | Mastering the Art and Discipline of Business Narrative |
| Kategorie: | |
| Schlagworte: | how to tell a story for business leadership storytelling storytelling as a business skill storytelling as a management skill storytelling for business tell the right story at the right time using stories to effec using storytelling effectively |
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This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.
- Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
- The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
- Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
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