The Little Red Book of PR Wisdom
| Autor: | Brian Johnson |
|---|---|
| EAN: | 9781925952131 |
| eBook Format: | ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 23.05.2019 |
| Untertitel: | Your Essential Guide to Understanding the Media ... and How to Use It |
| Kategorie: |
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What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that! Understanding the media, and how to engage with it, is a distinct competitive advantage. Done right, it can change your future for the better. This book is your toolkit to making it happen. At a time when the media is morphing by the day, 'The Little Red Book of PR Wisdom' is a touchstone for PR professionals, students and novices alike. It is a reminder that universal truths still apply, regardless of the form of information delivery.
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