The Modern Marketer's Field Guide
| Autor: | Heinz, Matt |
|---|---|
| EAN: | 9780615487816 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 150 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 19.08.2013 |
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The speed of innovation and change in B2B marketing has never been greater. And the need for clarity, for a blueprint, for a guide to what's really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion - that's what we get asked for more than anything else. Which is why we wrote this book. It covers a lot of ground, but quickly. We've addressed a comprehensive view of the sales and marketing pipeline, but done it in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.
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