The Natural Laws of Closing: Traditional Closing Is Dead! Volume 1

Bookstore shelves are full of " HOW-to-Do-It" books on selling. But few underscore the simple fact that selling is not the same as closing. They are two distinctly different skills. And, just because you're good at selling doesn't mean you can close sales. Why? Because unless you realize that you must stop selling when you start closing, or you will consistently over-sell the customer and lose the sale as a result. There are also many "WHAT-to-Do It" books on closing sales, but most of them deal with the symptoms that appear during closing. Few ever tell you what is causing those symptoms to appear. And unless you are prepared to recognize and smoothly handle the hidden emotional reactions that appear, too often you'll end up forcing the customer to buy, which never works! This book contains gemstones not mentioned in other texts on closing sales. It uncovers the source of sales resistance and outlines how to use it to both the customer and your advantage. Closing sales is not that hard once you know what to do, when to do it, and above all, why you are doing it. This book contains all the answers. All that is required is for you to read it with the purpose of applying the material. The rest is easy. Daniel Jacobs