The Personal MBA 10th Anniversary Edition
| Autor: | Kaufman, Josh |
|---|---|
| EAN: | 9780525543022 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 496 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 01.09.2020 |
| Untertitel: | Master the Art of Business |
| Schlagworte: | Absatz / Marketing Business / Management Englische Bücher / Wirtschaft, Business Entrepreneurship Management Marketing Vermarktung |
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TIMELINESS: A recent study by the National Center for Education Statistics concluded that the average 2016-17 student loan balances totaled $66,300 for MBA graduates. The Personal MBA, 10th Anniversary Edition is perfectly situated to take advantage of the growing public awareness of the student loan crisis. In addition, according to Google Trends, over the past five years, the search term "personal education" has maintained consistent popularity, revealing increased consumer interest in self-edification.PREVIOUS SUCCESS: A perennial seller, The Personal MBA has sold over a 160,000 copies. The revised 2012 paperback edition has outsold its previous 2010 hardcover edition, pointing to a continued demand for the title.ONLINE PLATFORM: Kaufman's Personal MBA manifesto and business reading list has been downloaded over 5 million times via personalmba.com.
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