The Power of Persuasion
| Autor: | Levine, Robert |
|---|---|
| EAN: | 9780471763178 |
| Sprache: | Englisch |
| Seitenzahl: | 288 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 01.01.2006 |
| Untertitel: | How We're Bought and Sold |
| Schlagworte: | Self-Help |
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A look behind the curtain of shilling and pitch to see how we are manipulated Why do some people have the power to persuade us-and why do we let them? Robert Levine offers readers a witty and incisive new take on the mindsets of those who prod, praise, and manipulate others to do things they never thought theyd do-and are sometimes later sorry they did. By attending training sessions for magicians and taking jobs as both a door-to-door and used car salesman, Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities linking a wide range of persuasive strategies. Robert Levine (Fresno, CA) is Professor of Psychology at California State University, Fresno. His book A Geography of Time (0-465-02642-7) was the subject of feature stories around the world.
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