The Process of Business Model Innovation

Georg Stampfl explores in detail the nature of business model innovation processes in established companies from the organizational and the individual perspective. He outlines when and why the process of business model innovation is started, how the process of business model innovation unfolds and what contributes to or inhibits success. Moreover, the author investigates how individuals discover new business models and how innovation teams collaborate in business model innovation projects. Based on these insights the author provides helpful guidelines on how companies can tackle the business model innovation challenge.

Dr. Georg Stampfl completed his doctoral dissertation under the supervision of Prof. Kurt Matzler at the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck, Austria. He works as a consultant with companies ranging from Internet startups to publicly traded companies on strategy, innovation and business model projects.