The Product Manager's Toolkit
| Autor: | Gabriel Steinhardt |
|---|---|
| EAN: | 9783642045080 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 15.04.2010 |
| Untertitel: | Methodologies, Processes and Tasks in High-Tech Product Management |
| Kategorie: | |
| Schlagworte: | Marketing Product Management Product Manager Product Marketer Product Marketing Product Planning Sales Value Pricing communication technology roadmap |
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Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. 'The Product Manager's Toolkit' book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
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