The Road to Luxury
| Autor: | Ashok Som, Christian Blanckaert |
|---|---|
| EAN: | 9781119741381 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 19.08.2021 |
| Untertitel: | The New Frontiers in Luxury Brand Management |
| Kategorie: | |
| Schlagworte: | Luxury branding; luxury advertising; luxury marketing; luxury and covid-19; luxury branding in the pandemic; luxury branding with covid-19; luxury industry in china; Balenciaga; Gucci; lvmh; tiffany & co; luxury brand innovation |
32,99 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of:
- An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China
- The creation of savoir faire and business plan competitions in the luxury industry
- LVMH's sponsoring of Viva Technology
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
ASHOK SOM is Professor of the Management Department at ESSEC Business School. He is one of the pioneering thought leaders in designing organizations and an expert in global strategy. He is author of more than 110 cases, articles and books. He mentors start-ups and holds a PhD in Business Administration from the Indian Institute of Management in Ahmedabad, India.
CHRISTIAN BLANCKAERT is Senior Advisor of EPI group, Eurazeo, Vilebrequin and Furla. He is a board member of the Yves Rocher Group. He has previously served as Chairman and CEO of Hermès Sellier and Executive Vice President of Hermès International.
Verwandte Artikel
Weitere Produkte vom selben Autor