The Secrets of Successful Public Relations and Image-Making
| Autor: | Tony Greener |
|---|---|
| EAN: | 9781483100517 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 06.06.2016 |
| Untertitel: | Secrets of Successful Public Relations and Image-Making |
| Kategorie: | |
| Schlagworte: | adverting demographic profile marketing product promotion sponsorship target audience |
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The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
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