The Sociolinguistics of Marketing
| Autor: | Kelly-Holmes, Helen |
|---|---|
| EAN: | 9781138123250 |
| Sprache: | Englisch |
| Seitenzahl: | 224 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 01.03.2025 |
| Untertitel: | Languages, Identities and Consumption |
108,50 €*
Dieses Produkt erscheint am 1. März 2025
This book explores connections and commonalities between sociolinguistics and marketing and examines current overlapping paradigmatic shifts taking place in both fields. While the collocation of sociolinguistics and marketing may not be immediately obvious, they share a common concern with categorization and differentiation, whether in the context of languages and speakers or markets and consumers.
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