The Unicorn's Shadow
| Autor: | Mollick, Ethan |
|---|---|
| EAN: | 9781613631430 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 116 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 23.06.2020 |
| Untertitel: | Combating the Dangerous Myths That Hold Back Startups, Founders, and Investors |
| Schlagworte: | Small Business / Entrepreneurship |
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"When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works."--
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