The Wal-Mart Success Story
Autor: | Christian Kneer |
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EAN: | 9783640419807 |
eBook Format: | |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 04.09.2009 |
Kategorie: | |
Schlagworte: | Causal Ambiguity Commerce Competitive Advantage Corporate Identity Five Forces Geschäftsprozess Internationalisierung Kostenführer Porter Preisführerschaft RFID SWOT Supermarkt Wertschöpfungskette Wettbewerbsvorteile |
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Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution, grade: 1,3, University of Hull, language: English, abstract: This report should call attention to the success story of Wal-Mart and reveal by using appropriate strategic framework why they are one of the most controversial companies. Subsequently, the goal of this strategic analysis is to examine Wal-Mart's quest to dominate international markets. In addition Wal-Mart's corporate identity will be discussed and several solutions to the challenges will be proposed.