The Wizard of Ads
| Autor: | Roy H. Williams |
|---|---|
| EAN: | 9781932226089 |
| eBook Format: | ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 15.08.2012 |
| Untertitel: | Turning Words into Magic And Dreamers into Millionaires |
| Kategorie: | |
| Schlagworte: | Advertising Business Roy Williams Wizard Academy Wizard of Ads |
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise 'Sale! Sale! Sale!' • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest
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