The global green consumer - A cross border market
Autor: | Franziska Guhr |
---|---|
EAN: | 9783638016063 |
eBook Format: | ePUB/PDF |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 04.03.2008 |
Untertitel: | A cross border market |
Kategorie: | |
Schlagworte: | English International International Marketing Management Marketing The Body Shop green marketing |
15,99 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.
Table of contents:
1CROSS BORDER MARKET SEGMENTATION3
2THE GLOBAL GREEN CONSUMER3
2.1Definition3
2.1.1The Body Shop6
2.1.2The product policy of The Body Shop6
2.2Reasons for the emergence of global green consumers7
2.3Problems in researching8
2.4Green marketing10
2.5Opportunities for the international marketer - now and in the future12
2.6Limitations of marketing such an international cross cultural segment13
3CONCLUSION14
REFERENCE LIST15
APPENDICES18