The impact of globalisation on Germany's Electrical Installation System companies

Master's Thesis from the year 2015 in the subject Business economics - Operations Research, grade: 2,0, Buckinghamshire New University, language: English, abstract: This thesis aims to research the question: does globalization impact the strategies of the German Electrical Installation companies, and how are the conditions for further growth? This thesis conducted a mixed-method approach to achieve this research aim. For the theoretical sensitivity, this study uses PESTEL,- Yip's Internationalisation Driver ¿s as well as Porter's Five Forces Framework followed by survey research. Building upon these, a survey was conducted within the German electrical industry to research on the study's research question empirically. With obtaining these empirical data, this thesis gained management and expert insights. Based on the research objectives the evaluation represents that with this survey it was possible to identify, discuss and analyze the strategic position, the strategic choices, and the conditions for further growth of Germany ¿s Electrical Installation System companies. The first main recognition gained in this dissertation is that innovation projects such as the project Industry 4.0 from the German Federal Government, is not considered in the strategies of German Electrical Installation companies. This is a disadvantage because other nations working intensively on this topic. This is seen most critical for the future of the German Electric Industry. The recommendation is to rework the current strategies and to include innovation projects such as the project Industry 4.0. The next important outcome of the elaboration is that the globalisation affects the strategies of German Electrical Installation companies and the companies under research have no really internationalisation strategy, although they are international active. The survey shows that the essential inputs of the respondents lead to a preferred internationalisation strategy. The simple export. This result with respect to the respondents which have a strategy leads not only to advantages, but also it leads to disadvantages. The advantages are on the one hand cost aspects. There are no operational facilities needed in the host country and by using the Internet they are able to gain access into the international market. But on the other hand this strategy does not allow the firm to benefit from the location advantages of the host nation and limits the opportunities to gain knowledge of the local market and respectively of the customers.