To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?
| Autor: | Klaus Schöfer |
|---|---|
| EAN: | 9783656990444 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 02.03.2012 |
| Kategorie: |
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Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp
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