Too Big For Their Britches: The Matter of America's Electronic Media

It has always been important that my audiences knew how much they were appreciated by me. I mean you could be listening or watching literally hundreds of other shows, but you chose to spend that time with me. I'll never forget that. And it is for that reason I decided to give back to you. You must know the entertainment industry, through its years of analysis, knows everything conceivable about the audience. What you like. What you don't. How much you'll spend and where you'll spend it. They had to know everything there is to know about you to be the most successful they could be in their field. But I've always wondered, How much does the audience actually know about who's doing the entertaining? When I would question my friends, I found it was very little in comparison. This book gives the reader an overview of the entertainment industry. Where it came from. What it's been doing. And where it may be going from here. Some you'll already know. Some you won't. Some will come as no surprise. Some things might shock you. Nonetheless, when you're finished, you'll know more about the entertainment industry and hopefully about your power as the beloved audience.