Treat Your Employees Like Customers

This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. ? One small step that can help you improve all your company's relationships-with everyone from customers to shareholders to communities. ? Treat your employees just like your customers, and big, positive results will follow. Here's why. Your company has many important constituents-from customers to shareholders, neighbors to the press. When your employees do a great job, create new products, build your brand, and sell your wares, they also forge a positive link with one or more of the other groups critical to your success.

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