Uniform Across-the-Board Promotions

Introduces the latest and innovative method of Uniform Across-the-Board PromotionsAnalyzes the impact of uniform discounts on short- and long term consumer behavior using state-of-the art marketing methods (e.g. Hierarchical Bayes, dynamic effects model)Guides on how retailers can successfully profit from Uniform Across-the-Board PromotionsIncludes supplementary material: sn.pub/extras

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Uniform Across-the-Board Promotions Marc-Oliver Jauch

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