Urban Innovation Networks
Autor: | Gutzmer, Alexander |
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EAN: | 9783319246222 |
Auflage: | 001 |
Sachgruppe: | Wirtschaft |
Sprache: | Englisch |
Seitenzahl: | 136 |
Produktart: | Gebunden |
Veröffentlichungsdatum: | 18.11.2015 |
Untertitel: | Understanding the City as a Strategic Resource |
Schlagworte: | Management / Technologiemanagement Stadt / Urbanität Technologiemanagement Urbanität |
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This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen ¿ and used ¿ as a resource for corporate innovation. The main argument is that companies have to build what the author calls ¿urban innovation networks.¿ After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players ¿ companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich ¿ are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.