Value-Focused Thinking

In this book, Ralph Keeney turns standard decisionmaking methods on their heads. Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decisionmaking its meaning: it is through recognizing and articulating fundamental values that we can better identify decision opportunities- and thereby create better decision alternatives.

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Give Yourself a Nudge Keeney, Ralph L.

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A Market Share Theorem Bell, David E., Keeney, Ralph L., Little, John D. C.

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