Volkswagen Beetle
| Autor: | Copping, Richard |
|---|---|
| EAN: | 9780747814474 |
| Sachgruppe: | Geschichte |
| Sprache: | Englisch |
| Seitenzahl: | 64 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 10.09.2014 |
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Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
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