Web Analytics 2.0

Autor:	Avinash Kaushik
EAN:	9780470596425
eBook Format:	PDF/ePUB
Sprache:	Englisch
Produktart:	eBook
Veröffentlichungsdatum:	30.12.2009
Untertitel:	The Art of Online Accountability and Science of Customer Centricity
Kategorie:	Computer
Schlagworte:	Web analytics Web analytics software analyzing Web site performance books about Web analytics google analytics guides to Web analytics how to use Web analytics new Web analytics tools using Web analytics website analytics website statistics

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Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.

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