Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com

Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Bedfordshire, course: Marketing and Business Management, language: English, abstract: 1. Introduction In 2000 Chamberlin et al. predicted that the World Wide Web will transform the human society by making all kinds of information everywhere instantly available. By having a look at the development ten years later, the fact that there were more than 800 million people routinely using the Internet in 2008 (Devezas et.al., 2008) makes it obvious that the WWW indeed transformed our society. Therefore it also transforms economy and business. This business, this assignment deals with, is offering fashion online. E-Business according to Chaffey (2009), are businesses that transform the key elements of their business processes through the application of internet technologies. Especially in the market of fashion it is important to be available 24 hours and 7 days per week for online-shopping. This helps to improve the competitiveness and the daily business apart of the offline-stores.