What You Need to Know about Starting a Business
| Autor: | Kevin Duncan |
|---|---|
| EAN: | 9781119979197 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 24.08.2011 |
| Kategorie: | |
| Schlagworte: | business; lifestyle; growth; bit; plan laws; people; money; control; someone; chance; book; confidence; dragons; full; den; introduction plan; systems; idea; guide |
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Now is your chance. Starting up a business has never been more exciting.
This book explains what you really need to know to make your business a success:
• How you'll know if you've got a good idea
• The practicalities of setting up a company
• How to manage the money
• How to sell what you do
• How to make sure you stay soon through it all.
This is the book you need to swagger into the Dragon's Den full of confidence.
Introduction
Chapter 1 - The Idea
Chapter 2 - The Business Plan
Chapter 3 - Systems, Tools and Legalities
Chapter 4 - Money
Chapter 5 - Sales & Marketing
Chapter 6 - People
Chapter 7 - Growth and Staying Power
Chapter 8 - Lifestyle
Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He spent 20 years in advertising and marketing, and has now runs his own consultancy, Expert Advice, working as an independent troubleshooter. Recent clients include BT, Mediacom, Saatchi & Saatchi, News International and Orange.
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