What factors influence consumers to buy meat substitutes?
| Autor: | Tjorben Grote, David Fehrenbach, Raoul Jacobmeyer, Markus Zipp |
|---|---|
| EAN: | 9783668499973 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 08.08.2017 |
| Kategorie: | |
| Schlagworte: | Fleischersatzprodukte consumer well-being fake meat means-end chain meat substitutes |
39,99 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.
Verwandte Artikel