Who's Hockey?

KEY SELLING POINTSMore than ever, Diversity, Equity and Inclusion have become integral themesboth in sports and building community. The book creators also created PrideTape, which has over the last 6-1/2 years become one of the more popularvisual symbols for the NHL's Hockey is for Everyone initiative. It has been ableto welcome everyone to the sport they love, without even using words. We havewitnessed and taken part in creating more inclusive communities ? starting withour community sports arenas.The strong partnership that the book creators have developed with the NationalHockey League and all 32 of its clubs, as well as the legion of global ambassadorsfor Pride Tape, have already provided a groundswell of support for the Hockey isfor Everyone book series. The book creator has become a valued contributor tothe NHL's pride and inclusivity initiatives for the last five years. The partnershipbetween the NHL and Pride Tape is based on respect and trust. Both parties arecommitted to using their media outlets to promote Who's Hockey?Each book will showcase all 32 NHL club logos, along with a message from hockeystars supporting the messages and themes the books support. Who's Hockey?includes a foreward by Hockey Hall of Famer, Pat Lafontaine. The promotion ofWho's Hockey? will be supported by hockey figureheads around the globe whohave also been supportive of Pride Tape. They include NHL alumni and currentplayers as well as female Olympian hockey players.THE NHL's declaration of principlesPlaying hockey not only helps you develop skills and a love of the game, it's a greatway to build character and learn important life lessons.Here are eight principles to help you be a great teammate and friend. When you readthe book again, try to spot them. Who is a great team player? Who never gives up?Who welcomes new friends?AcceptanceCourageHumilityIntegrityPassionPerseveranceRespect TeamworkThe game of hockey helps to improve lives and strengthen communitiesaround the world. Living these principles promotes a healthy, balanced, andenjoyable experience for all, and inspires impactful service on and off the ice.Publicity EventsWho's Hockey has planned various on concourse product activations throughout the NHL with the first event scheduled in Vancouver on November 21, 2022 versus the Vegas Golden Knights. The official launch event will be held at the NHL Head Office team store in NYC on December 8, 2022. This event will include the official opening of their outdoor skating rink in Hudson Yard. The New York Rangers, New York Islanders and New Jersey Devils will be inviting kids from their childrens' program. Other events to follow.