Why Advertising Fails

Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising.

Weitere Produkte vom selben Autor

Magnetic Marketing Kennedy, Dan S

26,00 €*
My Unfinished Business Kennedy, Dan S

19,50 €*