- Christianity Today's 2018 Book of the Year Award of Merit - Apologetics/EvangelismHow are Christians viewed in the broader culture?We blush at the possibilities. Brainwashed fanatics? Out-of-touch dogmatists? Buffoons?The task of bearing faithful witness to Jesus is complicated by persistent-and not altogether baseless-cultural stereotypes. In our post-Christian society, thoughtful Christians are considering again how to engage the dominant culture as a minority, a counterpublic, amid varying perceptions and misperceptions.In this timely book, Timothy Muehlhoff and Rick Langer ask what our interactions with the dominant cultural ethos should look like. How might we be persuasive and civil at the same time? How should we respond to those who ridicule and caricature us? How can we challenge the beliefs of other communities with love and respect?Muehlhoff and Langer present a model for cultural engagement that integrates communication theory, theology, and Scripture. Penetrating, wise, and relentlessly practical, it includes test cases and examples from history, such as William Wilberforce and Harriet Beecher Stowe.Now more than ever, Christians need what Winsome Persuasion offers: a compelling vision of public engagement that is both shrewd and gracious.

Tim Muehlhoff (PhD, University of North Carolina) is a professor of communication at Biola University in La Mirada, California, and a speaker and research consultant for the Center for Marriage and Relationships. His books include I Beg to Differ, Authentic Communication, The God Conversation, and Defending Your Marriage.Together with Richard Langer, he is the coauthor of Winsome Persuasion, which received a 2018 Christianity Today book award in apologetics/evangelism. In addition to teaching and writing, they are codirectors of The Winsome Conviction Project, which seeks to introduce civility and compassion into our discussion of differences.

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