Wolt Cooperation Strategy with its Couriers before and after the Covid 19 Pandemic

Master's Thesis from the year 2024 in the subject Business economics - Business Management, Corporate Governance, grade: 2, , course: Master in International Business, language: English, abstract: The objective of this study is to provide recommendations on how to improve the cooperation between Wolt and its courier partners during and after the Covid 19 crisis based on the views and opinions expressed by the courier partners in Tallinn. The views and opinions of Wolt's courier partners on actions and strategies implemented by Wolt during the pandemic and preferred relationship status will be used to make suggestions on how to improve the cooperation between the two parties. According to Statista, an online database, food delivery platforms, along with other service sector businesses in Estonia, contributed significantly to GDP, over 61% from 2009 to 2019. Moreover, the global turnover of $151,526 million in 2021 was forecast in the sector Online Food Delivery, with China expected to generate the highest turnover, and the estimated turnover for Estonia in 2021 is$20 million (Statista, 2020, 1). Wolt, one of the largest e-residency companies in Estonia, contributes significantly to the Estonian economy by paying social contributions on behalf of its individual courier partners and paying business courier partners a higher commission to compensate for their tax expenses. By the last quarter of 2020, Wolt has paid up to EUR 300,000 in taxes for its courier partners in Estonia. Therefore, the continued survival and profitability of online food delivery platforms in Estonia is important for the well-being of citizens. As the hardship caused by the pandemic continues to transform almost all aspects of human life worldwide, the role of online food delivery companies in providing consumers with prepared food cannot be overstated.