Zara: An analysis of market-orientated supply chain management in the retail fashion industry
| Autor: | De La Cruz Iglesias, Carmen |
|---|---|
| EAN: | 9783656209140 |
| Auflage: | 002 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 36 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 12.06.2012 |
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Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company¿s success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zaräs unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.
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