EAN: | 9789811000850 |
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Auflage: | 001 |
Sachgruppe: | Wirtschaft |
Sprache: | Englisch |
Seitenzahl: | 152 |
Produktart: | Gebunden |
Herausgeber: | Sezgin, Erkan |
Veröffentlichungsdatum: | 21.01.2016 |
Schlagworte: | 3C:Crowdsourcing,CollaborationandCo-Creation; Newmarketingcommunicationintourism:Gamification; Outdoor:anindividualizedtourismproductinthenewmedia; TheRoleofSocialMediaonTourismConsumerAcculturation; e-consumersofnewtourism Asien / Wirtschaft, Technik, Verkehr E-Commerce: geschäftliche Aspekte Marketing und Vertrieb Tourismus / Wirtschaft |
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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.