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Textsortenwandel in Slogans in der Anzeigenwerbung der Automobilindustrie
Textsortenwandel in Slogans in der Anzeigenwerbung der Automobilindustrie Sarah Veit

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Keep Calm and Carry On
Keep Calm and Carry On Bex Lewis

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Has the Syntax of Advertising changed? A Syntactic Analysis of Slogans on the basis of Leech's Concept of Standard Advertising Language
Has the Syntax of Advertising changed? A Syntactic Analysis of Slogans on the basis of Leech's Concept of Standard Advertising Language Marie-Kristin Hofmann

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