tai wan fang di chan zheng he xing xiao ce lve zhi yan jiu

zai zhong guo ren you tu si you cai you heng chan zhe you heng xin gen shen di gu de chuan tong guan nian xia fang di chan bu zhi shi zhe feng bi yu an shen li ming de sheng huo kong jian tong shi bei shi wei zhi chan bao zhi yu chuang jia zeng zhi de tou zi shang pin zai tai wan jing ji fa zhan shang fang di chan ye shi zhong ban yan zhu huo che tou de zhong yao jiao se tong shi ye dai dong le xiang guan chan ye zhi peng bo fa zhan zai yi wang fang di chan ye zhe suo zhong shi de shi qu wei chan pin ji jia ge que wang wang hu lve du la ke suo shuo qi ye de ben zhi zai yu xing xiao yu chuang xin suo wei xing xiao jiu shi fen xi he xuan ze gu ke xu qiu ran hou tou guo chuang xin de zuo fa yu yi man zu suo yi huo yong mu biao xing xiao STP li lun tu xian yu jing zheng zhe de cha yi hua da cheng wan quan xiao shou zhi mu biao jin er da dao yong xu jing ying zhi mu de shi nai dang qian ye zhe shen qie si kao zhi yi da yi ti ben shu xi jiu tai wan di qu fang di chan ye zhe yin ying xing xiao huan jing zhi zhuan bian bing jiu chuan tong xing xiao li lun yi sheng chan dao xiang zhi 4Ps yu xiao fei dao xiang zhi 4Cs he zheng he xing xiao chuan bo integrated marketing communications IMC xiang hu dui ying fa xian le chuang xin de xing xiao ce lve ke yi kuo zhang xing xiao li lun zai fang di chan ling yu zhi ying yong jian gou geng wei you yue de xing xiao ce lve ben shu qi yi jian gou geng wan shan zhi zhu zhai bu dong chan xing xiao ce lve bing ti gong xue shu yan jiu li lun yu shi wu xiang hu yin zheng zhi can kao