A Global View on Intercultural Management
| Autor: | Jürgen Rothlauf |
|---|---|
| EAN: | 9783110376289 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 11.12.2014 |
| Untertitel: | Challenges in a Globalized World |
| Kategorie: | |
| Schlagworte: | Global intercultural test Intercultural Leadership Intercultural Management Intercultural Training Multicultural Teams |
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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Jürgen Rothlauf (University of Applied Sciences Stralsund)
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