Advances in Digital Marketing and eCommerce

Autor:	Francisco J. Martínez-López
EAN:	9783031318368
eBook Format:	PDF
Sprache:	Englisch
Produktart:	eBook
Veröffentlichungsdatum:	28.04.2023
Untertitel:	Fourth International Conference, 2023
Kategorie:	Wirtschaft
Schlagworte:	Digital transformation;Social media monetization;Influencer marketing;Social commerce;Online Consumer Behavior;Branding;Social video marketing

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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.