Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication
| Autor: | Julia Anders |
|---|---|
| EAN: | 9783656494980 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 11.09.2013 |
| Kategorie: | |
| Schlagworte: | analysis coca-cola?s communication marketing price product strategy |
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Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.
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